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5 Reasons Why Electronics Is Buying Glu Mobile.On the insides of a $1.2 billion deal to buy U.K.-based Codemasters (announced in late 2020), Electronic Arts is now currently setting up one of the major mobile game developers at the world.Here are five charts that illustrate why Electronics is spending $2.1 billion to get Glu Mobile.

Over the last ten years, EA used acquisitions to construct a diversified mobile portfolio, which now constitutes 13% of total reservations. It has heaps of cellular names, such as older hits like Plants vs. Zombies alongside mobile versions of EA Sports titles such as FIFA Mobile.

However, EA's mobile business has struggled to rise in recent years. Mobile reservations, excluding licensing revenue, dropped 10 percent in fiscal 2020, that followed a 13% decline the year before.The cellular segment has performed well over the previous year with powerful results from Star Wars: Galaxy of Heroes and Cheap FIFA Coins
, but as a team, EA's mobile games have been underperforming a market that is increasing at high double prices.