The demand for sweeteners such as rice syrup is witnessing a steady rise as demand for bakery and confectionery products continues to rise, says Transparency Market Research (TMR) in one of its recent market study publications. Rice syrup is increasingly finding use as a natural sweetener in confectioneries, beverages, bakeries, dairy products, dressings, and infant formula milk. Food services such as restaurants, hotels, and cafes also display substantial use of rice syrup.

Rice syrup contain excessive concentration of starch, because of which they are find use as a sweet enhancer or sweetener. Rice syrup is available in mainly two variants: white rice syrup and brown rice syrup. Besides this, organic variant of rice syrup is now available processed from organic rice. Organic rice syrup mostly witness demand from consumers who prefer organic food ingredients.

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The expanding use of rice syrup to develop an alternative for table sugar is resulting in new growth opportunities for the growth of rice syrup market. Rising inclination of consumers for natural ingredient based sweeteners is resulting in swelling demand for rice sweeteners. Due to close taste of rice syrup to that of commonly used sweeteners such a table sugar, health-savvy consumers are vying to switch from the latter to the former. This is a plus for the growth of rice syrup market.

Such expanded use of rice syrup validates growth of rice syrup market at a steady 3.8% CAGR for the forecast period between 2019 and 2027.

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Suitable to Substitute Table Sugar, Demand for Delicatessen Bakery Products fuels Growth

The growth of quick service restaurants, cafes, and hotels is also resulting in expanding demand for rice syrup. Rice syrup is a natural sweetener finding use in a number of foods and beverages. Pancakes, muffins, chilled beverages, and salads are some foods where rice syrup suitably substitutes sugar. With changing lifestyle and ever-increasing demand for bakery products, the demand for rice syrup is indirectly witnessing an upswing. This fosters growth of rice syrup market.

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Besides use as a sweetener, rice syrup finds use for decoration too. The shiny luscious rice syrup drizzled when over prepared foods in restaurants and cafes attracts consumers. Rapid rise in the number of multi-cuisine and continental food restaurants in developing economies of Asia Pacific is indirectly fuelling growth of rice syrup market.

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Increasing Use for Infant Digestion expands Application Base

In developing countries, expanding nuclear family structure and increasing number of women in the workforce have led to shift from breast milk to infant formulae for infants. Rice syrup is progressively used for better digestion of infants. Brown rice syrup also helps to subside after-effects of watery stools among infants. Rice syrup provides essential nutrition and starch much needed for infants after an episode of severe diarrhea. This stokes demand for ice syrup for infant nutrition.

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